Kyle Kesterson
Hi, I am Kyle Kesterson I help kids of all ages go from thought to thing
Scroll down
Creative technologist · designer; Product, brand, experience · Serial founder

I turn doodles into demos to test within days

Almost twenty years in labs rapidly prototyping and shipping products that light people up, toys, apps, connected hardware, two venture-backed animation and storytelling companies. My broad ranging career as a creative technologist touches pixels, paint, clay, vinyl, code, sensors, motors, fabrication, customer development, community building, teaching, and more recently, supercharged with human-centered AI.

Framed letterpress poster: Done is better than perfect
300+

Physical toys taken from a drawing all the way to a store shelf, through sculpt, overseas tooling, paint, packaging and IP licensors

60+

Mediums and tools trained to created in; Traditional, digital and fabrication

~1,000

Young people taught to create, play and express themselves, from living rooms to classrooms to hackathons

selected works

A lit bedroom, book open, child mid-laugh

Campfire

Can ambient layers of light and sound make a paper book beat a tablet at bedtime, without adding screen time?

Co-Founder & CEO · 2014–2017 40k families
A hand reaching toward a Kinect sensor, tracking on the monitor

Freak'n Genius

Can a three-year-old animate a character with nothing but their own body and voice?

Co-Founder, CEO · 2010–2017 11m users
A half-painted resin master in hand beside its colour callout sheet

Funko

What has to be true for a drawing to survive sculpt, tooling, paint and packaging with the joke intact?

Toy Developer · POP! Co-Inventor · 2007-2009 $7B Line
300+ products
Workshop bench: opened plush fox with a Pi inside, a dome robot, wooden tiles, projector on the wall

Demystified AI

How fast can a stuck product question become a tested artifact in a kid's hands? Scribble Engine, Cardbots, Yes-And.

Prototyping practice · 2020–2026 3 prototypes
38 kid-tests
Kyle from behind, arms raised, teaching a classroom of young people

Hacking with Kids

What happens when you hand young people a real problem and some tools to play with?

Since 2004 · YMCA · Startup Weekend · StudentRND · YouthCare ~1,000
young creatives
Receipts
$7B A toy line I co-invented
#30 One of the first thirty apps on the iPhone
#1 Voted Best Kids App
11M iOS users
1st Mobile animation engine for iOS consumer apps
1st Consumer markerless motion capture for real-time animation
40k Children's bedrooms running smart bulbs and story audio
I tend to be at the edge. 0-1 is my sweet spot.

The medium is always changing, but making the thing to put it in front and find out fast whether it's any good will always stay the same.

How I work

Guidelines to Greatness

01Hand-drawn question mark icon

Start curious 

Every prototype exists to answer one thing a team is stuck on. If we cannot write the question in a sentence, we don't start building yet. Unless it's a freeform play day, then anything goes.
Sometimes lightning comes from the unexpected.

02Hand-drawn cardboard box icon

Fastest Path

Cardboard beats CAD if cardboard answers the question.

We pick the method by what the test needs, not what medium we're most comfortable in.

03Hand-drawn rubber stamp icon

Brutal Feedback

Adults are polite about a prototype.
Six year-olds show you the truth.

Small tests, often, and we hone in on what broke more than what impressed, until everything impresses. Or we quickly scrap it.

Where it comes from

My DNA is hackathons.

My career began by participating in, organizing, facilitating and then mentoring Startup Weekend hackathons across Norway, Brazil, the US and Canada, 54 hours from raw idea to branded, working, validated prototype. Both of my venture-backed TechStars companies were born there.

FridayPitching · team formation · planning
Kyle pitching at the mic on Friday night Teams forming around first ideas
SaturdayDesigning · building · customer development
Kyle modeling the product in CAD Hot glue and hands-on building Testing with customers
SundayFinalizing · pitch deck · present
Heads down finalizing the build Pitch deck coming together Presenting to the room
Marc NagerMarc Nager

“Kyle is one of the most creative and inspirational people I know. His perspective on life is always incredibly raw and balanced. His unbelievable talents make him a true blessing for whoever gets to work and develop a relationship with him.”

Marc Nager
Managing Partner @ Howdy Partners | Former CEO of Startup Weekend

Teaching

I've taught hundreds of under 12 year olds illustration, beatboxing and crafting at the YMCA.

I also ran an entrepreneurship and product development program for at-risk youth.

Read how I run a room
Kyle and a boy building with bricks at the Freak'n Genius office
On play

A digital solution should make a child build more, not less.

Papert's argument in Mindstorms is that children learn by making things other people can see. Resnick added that it takes projects, passion, peers and play together. Take any one out and it stops working. I treat that as a design brief.

I have built the same argument across multiple mediums.
A boy drawing directly on a large touchscreen at a Startup Weekend event
Projects

A three-year-old made an animated cartoon and showed it to their family. The output was a thing that existed and could be shared and relived over and over.

Peers

Seven-year-olds scored then published experiences around their favorite books for others to play back. 

Hands

Decades spent designing objects for hands: what survives being dropped, what a small hand can grip, what reads at two inches tall. Physical constraints are the good kind of constraint.

What I refuse to build

A digital experience that turns an open-ended build into a set of instructions to follow. If the screen makes the child do less with their hands, the screen is the wrong answer.

Experience

CurrentlyProduct Development and AI Systems & Creative Pipeline consulting at Demystified.ai. 

Play, toys & kids
Toy Developer Funko POP! logoPOP! Co-Inventor 2007-2009
Freak’n Genius logoFreak'n Genius
Co-Founder, CEO | Product Designer 2010–17
JibJab logoJibJab Bros Studios / Storybots
Creative Director | Product Manager 2016
2x VC-backed founder, mentor 2010–2018
Studios, systems & tools
Interactive Designer 2009–2010
Fractional Head of AI | Creative Pipeline 2025
AI Systems & Product Development Consultant 2020-2026
AI Educator for Systems and Creative Development 2026
Microsoft logo
Microsoft Kinect2010–2012

Embedded with Microsoft's Kinect team. Built real-time character animation kids could drive with their own bodies.

IBM logo

Worked with Watson's voice team, turning speech recognition into a story a child could talk to.

Amazon Alexa logo

Worked with Alexa's first voice-to-interface team, designing voice as a play interface for children.

Testimonial

“Kyle Kesterson is one of the most creative, hardest working, inspiring professionals that I have had the pleasure of working with over the years.

His ability to add insight and value across functions, including strategy, product, brand, content, and marketing, make him a rare and valuable talent.

Plus, he is a helluva nice human being!”

Gregg Spiridelis CEO, JibJab Bros Studios; creator of StoryBots
Gregg and Evan Spiridelis with the StoryBots