Do you perform better or learn easier when having a reason to do so? I sure do.
Typography has long taunted me as a beautiful and expression form of communication, and being that I'm a designer, artist, illustrator, and photographer, it seems only fitting that I should make an effort to learn it. So I created a project for myself to do exactly that.
My good friend, Lisa Shufro put together the world class speaker line up for this year's Life is Beautiful festival.
I offered to create custom introduction slides for each of the mind-blowing 36 speakers, and my own creative challenge was to craft each name by hand with ink, paint, brush pens, fine tip nibs and so forth, along with only using a photograph that I have captured. It was one of the most audacious week long projects I can remember taking on, having to average 5 full slides a day.
It was important for me to research each speaker, and have their previous talks playing in the background while drawing their names. Not only did it help give me a sense of their style, but it turned me on to some incredible humans with amazing stories that got me really excited to see them in person. I worked up mood boards with various styles of typography for some inspiration, which helped teach me a lot, and other times I'd just straight to paper and venture into free form to see how comfortable I was getting.
It was pretty fulfilling to see these wonderful people standing in front of my slides, and there even ended up being some pretty serendipitous connections between what the speaker ended up wearing or saying, to what I had created.
Check 'em out: